I can say this with absolute sincerity and truth… this video is the best video I’ve seen in a LONG time. I personally can watch Eminem rap in front of a dumpster and still think it’s amazing, but the creativity brought with the directing and editing of this video is flawless.

Gone should be the days where hip hop videos are just a lawn party with booty shakers and 40’s. Let us learn from director James Larese. The video features both Royce Da 5’9″ and Eminem rapidly spitting verses while the other stands static, while King Green is also featured on the chorus. The lyrics and video graphics imagery use a caterpillar vs. butterfly metaphor that together create the perfect concept.

I’m in love.