Have you ever wondered who selects the music at some of your favorite stores and restaurants? In this series, our RX Music Programmer’s will be giving you a taste of the music being curated for the amazing brands we work with!
Lululemon is a yoga-inspired, technical athletic apparel company for women and men. They’ve created a community hub where people can learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility.
Let’s dive into Programmer Annie Hemming’s picks!
Lululemon has three main channels in addition to the many specialized, campaign channels that change up on the monthly by region.
1. LULULEMON MAIN
Each region has their own, specific main channel that focuses on the overall brand as well as more local influences (North America, Germany, UK, Singapore, Hong Kong, Dubai)
Song #1- Little Dragon “The Pop Life”
Little Dragon has an overall internationally cool vibe. “The Pop Life” flows well in all regions with its perfect energy and chic edginess.
2. LULULEMON DANCE PARTY
Song #2 – AlunaGeorge “Turn Up The Love” [Jake Crocker Remix]
This playlist gets the party going. “Turn Up The Love” is fire, and Jake Crocker gives it an additional boost with the remix. Pumps that energy and get’s everyone moving and grooving.
3. LULULEMON WARM DOWN
Song #3 – Bon Iver “Over Soon” [Bob Moose Extended Cab Version]
This playlist is designed to bring the heart rate down with light grooves. The sound of “Over Soon” is the perfect mix of beauty and relaxation. Nobody brings the cool with the chill better than Bon Iver.